LAB 3: MASARAT AL QUOZ | WAYFINDING

Discovering Al Quoz | Finding the Needs | 9 – 10 December 2011

Assisted by Agathe Bailey

I was invited to run “Masarat” (paths),  an intensive 2-day mapping/branding of Al-Quoz. The goal of this lab was to come up with a unique brand identity and signage system for the art-scene of Al-Quoz district. Creating a unique visual system will help connect all the galleries/studios and workshops of Al-Quoz making it easier for visitors, residents, and tourists to navigate through and explore. Outcomes of this workshop were a brand identity and wayfinding system for the area.