Imagery is not as universal as we may think. Similar to language, we must learn how to read and translate images in order to understand them properly. Different situations often call for different imagery. Professionals and amateurs, multinational and activists, freedom fighters and oppressors, they all use the same methods and strategies to convey ideas through images. Culture jamming and memes are notable examples, but images are also used to convey messages in the heat of the battle.

Intimidating images: We have collected distinctive research, by international designers, into the imagery we recognize from the news, but often don’t understand. The exhibition gives a special insight into the images that we perceive as intimidating, but often serve the same purpose as commercial branding. Designers (unconsciously) become temporary experts in all different kinds of areas thanks to their own fascination. A tour of five different coffee tables scattered throughout the city leads to special, contemporary research into imagery. An accompanying copyzine, designed by Thomas & Jurgen, gives insight into the motives and discoveries of the designers.

A selection of spreads from the zine: